Clubland Arena Tour

Originally brought on board for Clublands 20th anniversary tour in 2023, Axiom were chosen to provide touring production management on behalf of promoters and producers SJM. As a brand, Clubland are no strangers to big shows. Clubland has solidified its place as a powerhouse in the global music scene, dominating the charts with its unique hits and legendary compilations. The brief for the technical production was to create a design that matched the scale and intensity of the music.

The lighting and production design was developed in house by Pete Shorten with collaboration from touring LD Chris Gibbard-Walker and SJM advance production manager Joe Stenhouse. The design featured a fully loaded rig featuring pitched onstage trusses and wide side trusses to extend the design across the width and height of the arena. The aim of the design was to make the production feel as large as possible whilst maintaining focus and connection between the DJs and live acts centre stage. The show had to scale well for a range of Arena’s including Manchester AO Arena, Glasgow Hydro and Nottingham Motorpoint so the rig was toured on Tyler Pre-Rig truss to be as efficient as possible on the load in and outs.

The lighting team was led by Axiom’s Robbie Baxter, whose decision to deploy the new Ayrton Rivale Profile and Mac Aura XIP was a game-changer. The groundbreaking new Ayrton Rivale Profile, known for its powerful output and compact size, delivered stunning beams and intricate gobos that added depth to the performances. Complementing this, the Mac Aura XIP, with its robust construction and exceptional optical and color rendering capabilities, ensured consistent effects throughout the tour. These fixtures were chosen for their creativity, reliability and performance, which were crucial in maintaining the high-energy atmosphere of the Clubland tour. Other fixtures to note included a large quantity of SGM Q8, Robe Pointe, Clay Paky Mythos 2 and GLP X4 Bar20 all from Axiom’s own hire stock.